Hankook Tyre has pumped up its involvement with the National Rugby League, taking the naming rights for Monday Night Football this season.
Building on its current role as the Official Tyre of the NRL, Hankook will sponsor all Monday night NRL fixtures in 2012, starting with tonight’s game between the Rabbitohs and the Roosters at ANZ Stadium in Sydney.
Hankook will use Monday Night Football to raise awareness amongst rugby league fans about the dangers of under-inflated motor vehicle tyres.
“With its huge national audience, the NRL is the ideal platform to raise consumer awareness about tyre safety,” said Hankook Tyre Australia’s managing director Paul Park.
“Our NRL Pump it Up consumer information campaign will encourage league fans to regularly check their tyre pressures.”